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ENVIRONMENT AND MARKET

MARKET

Spain is the fifth economy of Europe. The analysis of the size and maturity of the local market and its potential for growth potential and access to third markets is key to understand the opportunities and the impact of digitalisation.

A competitive local market encourages businesses to increase productivity and grow to a larger scale, as well as to adopt digital technologies to access to new markets. At the same time, it renders countries more attractive to foreign investors.

GDP

The size of the internal market is measured through the gross domestic product (GDP) of the country.

According to the OECD sample, Spain is the tenth largest economy out of 39 countries and the fifth largest in Europe, behind the main economies of Germany, UK and France.

GDP PER CAPITA

The average income level is the GDP per capital of the citizens of a country.

Spain ranks 23rd in the sample of 39 countries of the OECD Report. According to this ranking, Luxembourg is the country with the highest wealth per capita. It is followed, at a certain distance, by Ireland and Switzerland.

GLOBAL ENABLING TRADE INDEX

This indicator focuses on a country’s possibilities of acting competently outside of its local market.

Spain occupies a remarkable position in the sample, ranking 12th out of 39, although it is still behind Germany, France and the UK, according to the WEF data.

LANGUAGE

Another factor related to the economy is the language or the number of native speakers per language.

Spanish is the language with the highest number of native speakers (436 million) among the official languages of the other countries, according to Ethnologe, overtaken only by Mandarin Chinese on a worldwide basis. If speakers of Spanish as a second language were to be included, the figures would increase to 527 million.

DIGITAL MARKET

The evolution of Spanish exports in recent years has been considerable, currently above that of the large economies like UK, France and Italy in terms of exports over (33.1%). Today Spain is the 11th exporter of commercial services worldwide. In terms of language, Spanish is the language with the highest number of native speakers (436 million) among the official languages of the other countries, overtaken only by Mandarin Chinese on a worldwide basis.

If speakers of Spanish as a second language were to be included, the figures would increase to 527 million (310 million of whom are Internet users).

ADDED VALUE ICT SECTOR

With a percentage of 3.85%, Spain lags behind in terms of added value of the ICT sector over total added value (23 out of 31), very far from the levels of Korea – leader worldwide with 10.35% – or some of the Nordic countries like Sweden (7.30%) or Finland (6.90%).

ICT SERVICE EXPORTS

Spain greatly improves its position in terms of ICT service exports (10th out of 36 countries), with 2.37% of total exports worldwide, having lost a certain presence since the 3% level of 2012, and at a good distance away from the main European economies (except for Italy with 1.87%) and from Ireland (14.45%) and the Netherlands (7.62%). However, the gap between Spain’s position and the EU digital leaders’ average (3.42%) is much smaller.

VOLUME OF ECOMMERCE (EGDP)

Spain already shows good levels of electronic commerce over GDP, with 2.48%. This places the country in 14th place out of the 25 countries analysed by the eCommerce Foundation, and the fourth market in absolute terms in Europe, behind UK (indisputable leader in this indicator with 8.97%), Denmark (6.09%) and Finland (5.13%) and above Italy (1.12%).

GLOBAL RETAIL E-COMMERCE INDEX

In this indicator, which has been built on the basis of 18 variables of regulatory and online specific retail commerce infrastructure, , and from which our country has only been a part of since 2015 thanks to its progress, it ranks 14th out of 22 countries. With 39.90 points, Spain is ahead of Italy (38.90) but lagging well behind Germany (66.60), Japan (70.10), UK (74.40) and the United States (79.30), the clear leader in this ranking.

CONTENT MARKET

Regarding digital content, including the consumption of news, music, videos, games, IPTV and video on demand, Spain has already achieved the 8th position in Europe with a score of 59.20 points in this European Commission indicator. This is almost five points above the OECD average (54.16) and more than 12 points above the average of the main EU economies (46.53), although at some distance from the leader of the ranking: Sweden (81.69).

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